MKTG 11
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Author(s): Charles W. Lamb, Joe F. Hair, Carl McDaniel Difference between 11th and 10th editions Side by side comparison of table of contents helps to figure out the most significant changes. |
Key differences between 11th and 10th editions
- Time lapse between current and prior publications: 1 year (2017 vs 2016).
- New edition of MKTG book is issued every year.
- New material in the MKTG 11 relative to MKTG 10:
- MKTG Online provides complete material from the printed textbook with additional media resources and new StudyBits functionality.
- Updated section 4-6 on technology and innovation.
- New section 6-5 on rethinking the consumer decision making process covers factors, affecting consumer-decision process, including social, psychological, individual, and cultural.
11th Edition of
MKTG 11
MKTG 11
with MKTG Online, 6 months Access Card
Paperback, 391 pages
Paperback, 391 pages
ISBN-10: 1337116807
ISBN-13: 9781337116800
Published by: South-Western College Pub, February 07, 2017
ISBN-13: 9781337116800
Published by: South-Western College Pub, February 07, 2017
10th Edition of
MKTG 10
MKTG 10
eBook, 416 pages
eBook ISBN: 9781305888173
Published by: Cengage Learning, April 03, 2016
Published by: Cengage Learning, April 03, 2016
with MKTG Online, 6 months Access Card
Paperback, 392 pages
Paperback, 392 pages
ISBN-10: 130563182X
ISBN-13: 9781305631823
Published by: Cengage Learning, February 03, 2016
ISBN-13: 9781305631823
Published by: Cengage Learning, February 03, 2016
9th Edition of
MKTG 9
MKTG 9
with Online 1 term (6 months) Printed Access Card, Engaging Titles from 4LTR Press
Paperback, 432 pages
Paperback, 432 pages
ISBN-10: 1285860160
ISBN-13: 9781285860169
Published by: Cengage Learning, January 22, 2015
ISBN-13: 9781285860169
Published by: Cengage Learning, January 22, 2015