How to Measure Anything: Finding the Value of Intangibles in Business

Key differences between 3rd and 2nd editions

• Time lapse between current and previous publications: 3 years (2014 vs 2011).
• The Third edition is available in digital (eBook) version.
• Several new topics, including:
• Reversing Old Assumptions
• 'The Unexpected Challenge of Defining a Decision' points out that certain measurements are important only when knowledge of their value could help to take different actions.
• 'If You Understand It, You Can Model It" ' describes simple cost-benefit decision model.
• 'Calibration Trick: Bet Money' covers method for becoming more calibrated.
• 'Beyond Yes/No: Decisions on a Continuum'
• New example 'A Scientist Measures the Performance of a Decision Model'
• New Case 'Measuring the Value of ACORD Standards'